A creative brief template is a short paged document that outlines the strategy for a creative project. It guides the target audience on how to reach the campaign’s set goals. It provides close consultation with the client. It is open-ended in nature and is usually created for the agency. It can include anything that will help the creative team to understand the brand and product better.
Creative brief template
What does a brief creative include
It includes the following
- A simple short brand statement
- A brief overview of campaigns objective and background
- Key challenges
- Targeting the audience for a campaign
- Chief competitors
- A message describing the brand’s market positioning and values
- Communication channels on which the campaign runs or will run
Sample Creative brief template PDF
Writing a creative brief
Creative briefs don’t have any fixed format. Most agencies have each of their templates. It may be of visual designs or simple designs. To create or write a creative brief, follow these steps
1. The product
You must start the creative brief with a comprehensive overview of your product that you are launching in the market to gain the attention of the clients. You need to establish the identity of the client, list some goals of your campaign, and talk about your product.
Sample Creative brief template PDF
2. Key challenges
Set up critical challenges for your campaign and develop your questions by thinking like an illustrator. Try to add key challenges in fewer sentences. Key challenges maybe like convincing clients to take your product, why should they do it, or what reposition of product a new user may consider. Add alternatives to tackle these key challenges, provide basic solutions if necessary.
3. Purpose of communication
A successful campaign needs a clear mission and distinct goals. The objective must be measurable and trackable. Add clear points about why you want people to buy your product or why and how it is different from other products. Try to convince them through communication
Website Creative brief template
The client’s competitors always have a huge impact on the campaign. You should keep in mind that market shares, media strategy, and SWOT analysis can make a huge difference in your campaign. It may have a great impact on your campaign.
5. Target audience
Add some research related to the audience such as perceptions and beliefs of people about a certain brand, demography, and psychographics, current and targeted opinion about a brand, and approach to motivate people to take some action. Gaining the interest of the audience is a great advantage for the product.
Free Creative brief template Word
6. Context and background
Don’t forget to describe the background of the cause and campaign. You should include specific details such as cultural details, traditional information, current events that can lever your campaign goals, brand details in context about how customers actually see the product.
7. Media strategy
Briefly describe how you are planning to spread the message over media. Such as the channels you might use for promotion or why that channel might help you reach your target audience. And how you can make it more shareable with the audience and their expectations
8. Chief message
Add a simple but powerful text or message to gain the attention, representing the main idea of the campaign or the reason behind it.
Providers for brief creative template
Mila note, smart sheet, template lab, and many more online sources are available to use templates. Usually, they don’t have any fixed format, but these sites can provide a better and easy template for use.
A creative brief template helps the user to understand more easily about the product or idea behind the campaign that it is being used for. Because it contains the primary and brief descriptions of all the points highlighted above in the article that makes it more friendly for the user and can be used instantly for any purpose.